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SEO Best Practices

Optimize your knowledge base articles for better search engine visibility and user findability.

Keyword Optimization​

  1. Research and Selection

    • Use relevant industry terms
    • Include product-specific keywords
    • Consider user search intent
    • Balance long-tail and short-tail keywords

  2. Keyword Placement

    • Article titles
    • Headers and subheaders
    • Meta descriptions
    • First paragraph
    • Throughout content naturally

Content Structure​

  • Use descriptive URLs
  • Implement proper heading hierarchy (H1, H2, H3)
  • Keep paragraphs short and scannable
  • Include relevant internal links
  • Add external references when appropriate

Technical SEO​

  • Optimize page load speed
  • Ensure mobile responsiveness
  • Use proper meta tags
  • Implement schema markup
  • Set up XML sitemaps

Monitoring and Analytics​

  1. Track Performance

    • Monitor search rankings
    • Analyze user behavior
    • Track conversion rates
    • Review bounce rates

  2. Content Updates

    • Regular content audits
    • Update outdated information
    • Refresh popular articles
    • Remove redundant content

Best Practices​

  • Focus on user intent
  • Create unique, valuable content
  • Maintain consistent quality
  • Regular content updates
  • Monitor and adjust strategy